It's always wise to do your homework when making any purchase and checking the reviews should be part of the process. Keep in mind however, that the participants in blog conversations may have their own agenda.
Forums and blogs can be a favorite podium for marketers posing as consumers or experts seeking to not only tout their favorite products but to unfairly disparage others. Even well-intented bloggers can find it difficult to be unbiased about products or services that have made their business more difficult. As in other industries, many local pool service people would like to return to the pre-internet days when everyone depended on them to supply their equipment. Web shopping has driven down the cost of many items and things that once commanded a 100% markup now only bring 10%. The world has changed and it's not pleasant for everyone. Try to sort out the reviews that are genuine evaluations based on actual experience from the rest of the noise.
Most importantly, check out any web-vendor before using them for the first time. It's not difficult to see how long they have been in business and get a feel for how they have behaved themselves in the past. Generally speaking, reputable vendors will have websites that provide their legal company name and physical address. Be wary of companies that only list a PO Box or operate out of an “executive suite.” Almost all states have website tools under “Secretary of State” that will allow you to look up the filing history of businesses operating there. You can even see the names of the owners or legal agents. Although not perfect, the Better Business Bureau is a good way to examine how well a company avoids complaints. This is not the same as pleasing people but it's difficult for a bad vendor with crummy products to maintain a good BBB rating. Lastly, an old-fashioned phone call will tell you some things about a company and calling them before the online purchase is a great idea. How well do they answer the phone? Do they seem familiar with their products? Ask them why you should buy from them and see if they convince you. Best of all; ask them who will help you and how if you are not satisfied.
Internet commerce has become a major component of our economy and a boon for buyers and sellers alike. Keep your eyes open, do your homework, and consider all the information. So, if you are looking for a CircuPool review or any product review, do these things and your experience will most likely be a good one!